LG 77″ CX 4K UHD SMART CINEMA OLED TV_ OLED77CXPTA

SELF-LIT OLED

OLED technology is unique thanks to its self-lighting pixel technology. Over 8 million self-lighting pixels come together to deliver the next level of TV. Enjoy deep blacks, rich colours, and realistic picture quality.

A9 GEN3 AI PROCESSOR 4K

An evolutionary TV experience. With deep learning algorithms, the a9 Gen3 AI Processor analyses the on-screen content to deliver content that is incredibly immersive. Adjustments are automatic, enhanced for optimum picture and sound, to make every viewing a spectacular one.

THINQ AI

TV takes a giant leap forward.Transform your TV into a central hub with intelligent ThinQ AI. With natural voice recognition, LG ThinQ AI allows you to command and control your Home IoT ecosystem. With Google Assistant and Amazon Alexa built-in, LG ThinQ AI makes life so much more convenient.

DOLBY VISION IQ & ATMOS

Enjoy professionally mastered visual and sound at home. Watch Dolby enhanced movies the way they should be – absolutely breathtakingly. With Dolby Vision IQ, the screen brightness, colour and contrast are intelligently adjusted for content and lighting conditions. Plus, Dolby Atmos delivers an immersive audio experience, for maximum enjoyment.

FILMMAKER MODE™

Watch it the way it’s shown in cinemas. FILMMAKER MODE (TM) adjusts the picture, turning off motion smoothing for a Cinematic experience. Watch films with the creative intent and cinematic experience preserved. FILMMAKER MODE™ is a trademark of UHD Alliance, Inc.

A WORLD OF ENTERTAINMENT

Dive into a wide variety of content to choose from with Disney+, the Apple TV app and Netflix. From the latest movies, TV shows, and documentaries, to live sports and more, find them all in one place. Just sit back and enjoy.

*Apple, the apple logo, and Apple TV are trademarks of Apple Inc, registered in the US and other countries. Apple TV+ is a trademark of Apple Inc.

DISNEY+

All your favourite Disney content, all in one place. Disney+ gives you full access to stream classics, binge on new originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more – there’s something for everyone.

THE APPLE TV APP

Original shows from Apple TV+ and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on, all in the Apple TV app.

*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc. Watch Apple TV+ with a subscription.

G-SYNC COMPATIBLE

Play games at a higher standard. As the first TVs to offer NVIDIA G-SYNC compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. With G-Sync games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with LG OLED TV.

HDMI 2.1

Smoother gameplay for the win. The certified high performance HDMI 2.1 hardware enables High Frame Rate (HFR is 4K HDR at 120fps), 48Gbps bandwidth, Variable Refresh Rate (VRR), ALLM and eARC. These latest features allow for fast-moving content in high-resolution and smooth, synchronised graphics. It’s a more lifelike gaming experience.

FAST RESPONSE TIME

Don’t lag behind the competition. Dominate your way to victory with LG OLED TV. With fast 1ms response time, get ready to play full-force with reduced blurring and added clarity. Feel truly in-game with high-speed motion clarity and gameplay.

HGIG MODE

HGiG delivers gaming graphics best matched with the identified specifications and performance levels on your TV. With LG TV, play a wide selection of games with the confidence in a TV that will show games at their best.

EYE COMFORT DISPLAY

Binge watch more with less blue light. LG OLED TVs surpass standards for blue light, flicker, and high-quality imaging.

SPORTS ALERT

Stay on top of your game. Sports Alert notifies you about key moments before, during and after games for sports like the Premier League, NBA and NFL. If these games are being broadcast on Free-to-Air TV you’ll never have to worry about missing the big plays from your favourite teams, even when you’re watching other content.

OLED MOTION

See movement in detail. Motion blur can ruin picture clarity when watching sports. Now, with OLED Motion feature, watch movement with minimal blur on your LG TV.

A STYLISH HOME ADDITION

The ultra thin display adds more elegance and style to your room wherever you choose to place it. The TV stands beautifully amongst your interior and delivers an immersive viewing experience for every piece of content.